Instrata At Mercedes House Generating Leasing Momentum With Added Amenities And Incentives
, October 2014
INSTRATA at Mercedes House nears second anniversary
generating leasing momentum with added amenities and incentives
Select units coming available provide enhanced experience
as INSTRATA Lifestyle Residences
NEW YORK – Oct. 16, 2014 – When Invesco Real Estate purchased the top 11 floors of Mercedes House in February 2013, it created a decidedly upmarket standard of living in 162 of the 974-unit luxury apartment on Manhattan’s West Side. Branded INSTRATA Lifestyle Residences, the condo-quality units were fully leased within 10 months thanks in part to the package of amenities and services afforded INSTRATA residents. These benefits, including upgraded appliances, hotel-style concierge services through an exclusive arrangement with Abigail Michaels, and special offers at area restaurants and retailers, have evolved. Today, they also include complimentary gym membership on property and signature events – including book parties and cupcakes and cocktails -- for residents only. In addition, a myriad of benefits have been made available to INSTRATA residents through a privileged arrangement with Club Corp of America.
Managed by Bozzuto Management Company, INSTRATA at Mercedes House is currently 98% leased, and will have available, in the coming months, a select number of one-, two- and three-bedroom units in the luxury apartment building located at 550 West 54th Street. Three-bedroom units range in rent from $7780-$9990/month, two-bedrooms from $5990-$6780/month, and one-bedroom units at $4190/month. INSTRATA at Mercedes House provides a menu of incentives for brokers and, for those who lease, housewarming hospitality that includes Champagne and chocolates upon move-in.
All apartments feature spacious interiors designed with exceptional attention to detail. Sophisticated finishes include wide plank oak floors, custom overhead lighting, and expansive windows with solar shades overlooking the Hudson River or cityscape. Kitchens are furnished with Viking ranges, Sub-Zero refrigerators, custom Italian lacquer cabinetry, and Caesarstone and stainless steel countertops; bedrooms have custom wood cabinetry and walk-in closets; baths feature stone tiling, custom cabinetry, Caesarstone tub surrounds and Nemo glass shower surrounds; and each apartment features a Bosch stacking washer/dryer in-unit. Many apartments include terraces that overlook the Hudson River or city skyline. INSTRATA residents have access to the building’s 80,000-square-foot state-of-the-art wellness center and health club, on-site indoor parking, indoor and outdoor swimming pools, two outdoor decks with green space for sunbathing, bocce and yoga, indoor basketball, boxing studio, outdoor putting green, indoor/outdoor ping pong, outdoor amphitheater, juice bar, spinning studio, and spa facilities. The luxury residence is ideally situated on the western edge of Midtown Manhattan, rising above the Hudson River and across from Clinton Park.
For information or a tour of INSTRATA at Mercedes House, contact Property Manager Jessica Foster, Bozzuto Management Company, 212-245-0030 or at firstname.lastname@example.org.
About INSTRATA Lifestyle Residences
INSTRATA Lifestyle Residences is a new luxury lifestyle brand of rental developments that elevate the resident experience through distinctive design, spacious layouts, condominium-level finishes, unparalleled amenities and hotel-style concierge services. Located in sought-after neighborhoods, INSTRATA residences provide a year-round, resort-like experience in which residents are encouraged to engage with each other in fun and enriching ways. Facilitating this lifestyle are appealing communal outdoor spaces and a rich calendar of resident-exclusive events spanning everything from rooftop cocktail parties and movie screenings to boot camp in the park and cooking classes. INSTRATA residences have opened in four New York City neighborhoods – Gramercy Park, Madison Square Park, Midtown West and Brooklyn Heights – as well as in Pentagon City, Va. More on INSTRATA Lifestyle Residences is available at www.instratany.com.